Strategic marketing for complex technology, premium buyers and high-trust decisions.

I help cyber and tech businesses close the deals where the stakes, and the scrutiny, run high.

My career began in luxury travel, marketing high-value brands to people who expect the extraordinary. By 27 I was a director leading content across a range of markets, and it taught me the psychology of high-stakes buying: brand loyalty, education as part of the pitch, long sales cycles, and trust that matters as much as the offer.

I worked in-house for Sophos before launching Violet and Partners (Formerly Alice Violet Creative) in 2021. The sector is different; the high-value buyer is not. A CISO trusting you with the keys to their infrastructure, an investor backing a round, a government buyer awarding a framework: these are long, multi-stakeholder decisions where the wrong message costs you the deal. My job is to make your value clear to the person making it.

From strategic campaigns with Origin8tive and Golden Valley, documentary storytelling across space tech and agri-tech to premium event creation and comms for CyberFest, I turn abstract innovation into something people believe in.

I love the psychology, strategy and creativity required to do marketing well, and enjoy being hands-on. I bring senior judgement yet still do the work, then scale a hand-picked network of senior specialists around me when a project is bigger than one pair of hands. Never juniors, and I am still accountable throughout.